EXPAND YOUR NETWORK IN THE SOCIAL SCIENCES

Target Your Market
Eureka! You’ve found the perfect venue for networking with many of academia’s top decision-makers. Reach a large, yet specialized audience of potential buyers for your products and services.

Take advantage of a unique opportunity to reach the leading scientists and scholars who help create your marketplace at the trade show that’s a vital part of your marketing mix. Founded in 1905, the American Sociological Association (ASA) is comprised of over 13,000 members working in academia, government, and the private sector.

One of the Premier Social Science Conventions
On August 14, 2004, more than 5,000 participants will convene the ASA Annual Meeting. A significant number of members of the press, representing many major U.S. news operations and international press agencies, will assure coverage of breakthrough announcements and new, emerging and innovative research and applications presented at the meeting.

Advertising

Program. The Program of the ASA Annual Meeting is distributed to all convention registrants and contains time tables, a topical outline of sessions, a list of social activities, and other essential information for persons attending the conference. It has been our experience that this Program is retained by attendees as a permanent resource; in addition, requests for copies are received by the Executive Office throughout the year.

Advertising in the Program provides an opportunity to reach over 5,000 of the leading sociologists in the U.S., Canada, and foreign countries. This year's Program provides a wide range of themes and sociological topics of interest to sociologists and provides an excellent opportunity for both publishers and suppliers to advertise their services and products.

The Program is sized at approximately 8" x 10". Please note that telephone reservations will not be accepted for Program advertising. Special placement (covers) will be based on early receipt of reservations.

Deadline (copy and reservations): June 1, 2004

Footnotes

Footnotes is the official newsletter of the ASA, appearing nine times a year (monthly, with combined issues in May/June, July/August, and September/October). Footnotes serves as an outlet for news of the discipline, official reports and proceedings, activities of teachers and practitioners, and new products and services shaping sociology. Published in a newsy tabloid format, Footnotes is distributed to over 13,000 ASA members, as well as a number of outside subscribers. It serves as the most widely read publication of the Association, informally circulating far beyond its official mailing list.

Advertising in the July/August issue of Footnotes provides an opportunity to double the impact of marketing strategies on convention attendees, as well as reaching the many thousands of ASA members not planning to attend the Annual Meeting. The July/August issue of Footnotes will reach all subscribers prior to the meeting and will serve to pique interest and increase traffic at your exhibit.

Please note that telephone reservations are not accepted for Footnotes advertising and that location of ads cannot be requested. Offset printing is used; postscript or .pdf files are preferred for all ads. Advertisers may elect to use the same file for Footnotes that they submit for the Program. Remember to use the Exhibit/Advertising Reservation Form to reserve space in the July/August issue of Footnotes.

NEW ADVERTISING OPPORTUNITY
A special opportunity is being offered to exhibitors who would like to broaden their company’s exposure to the 5,000 Annual Meeting attendees. 2004 Annual Meeting registration materials will be distributed in a new conference tote bag, and companies that exhibit and advertise this year may place a promotional insert into the tote bag. Space is limited, however; only ten bag inserts will be permitted. Bag inserts may be a flyer/advertisement or a promotional item (pens, stress balls, key rings, etc.). A sample of the piece or item must be submitted to ASA for review and acceptance. Guidelines governing bag insert access and arrangements are:
Sponsor must be an Exhibitor and purchase at least one full page ad in the2004 Program.
Acceptance of the proposed insert/item is at ASA’s discretion.
Bag insert applications will be reviewed on a first-come, first-served basis.
Sponsor will supply 5,000 copies of the accepted insert/item.

Bag Insert Fee: $600

Special Printing Offer: For printed inserts, special pricing will be available through Boyd Printing Company, ASA’s official meeting publisher. Using this special service will save money on shipping inserts to the collation site. Details will be provided with bag insert acceptance notices.

ASA Policy on Exhibits, Advertisements, and Sales

All items exhibited, advertised, and/or sold under the auspices of the American Sociological Association (e.g., at the Annual Meeting, in Footnotes, or in direct mailings to the ASA membership) must be of a nature that they can reasonably be considered to be (1) "tools of the trade" by sociologists acting in their professional capabilities as faculty, students, and/or sociological practitioners; (2) of benefit to individual members (e.g., insurance offered at competitive rates because of group membership); or (3) of benefit to the ASA while insuring that individual members have adequate information regarding costs to subscribers (e.g., credit cards, a portion of whose profits go to the ASA).

The character of the exhibits, advertisements, or sales is subject to the approval of the Executive Officer or her/his designee. The ASA reserves the right to refuse any application for exhibit space, advertising, or sales, and to curtail or cancel any such exhibit, advertisement, or sale which, in the sole judgment of the Executive Officer, does not conform to these guidelines. This policy applies to unacceptable displays, advertisements, or sales of novelties and souvenirs, as well as the personal conduct of exhibits or their representatives.

Reservation Forms

Access the pdf version of the 2004 Exhibitor Reservation Forms here.